Giorgia Riola, Italian expat and Squarespace web designer in Basel, Switzerland, working at her desk on strategic website design for small businesses and freelancers.

Hi, I am Giorgia Riola

Helping Small Businesses Take Charge of Their Online Presence, Starting with Strategy.

  • Strategic Squarespace websites

  • Cohesive Branding, Logos and visual identity

  • And Hands-On trainings

My mission? To empower you to confidently manage your online presence (no coding, no developers). I design websites and brands that are not only beautiful but also strategic: easy to update, aligned with your goals, and tailored to your business.

Ready to take control of your online presence? Let’s make it happen… together.

Let's work together

Crafting Your Digital Success

With professionalism, creativity, and a friendly approach

I help you craft not just websites, but a strategic online presence. From Squarespace web design to branding and overall business clarity, my goal is to give you a digital home that sets your business up for success.

Every design is grounded in solid strategy

so you can stand out confidently in today’s crowded digital world and manage your presence with ease, clarity, and direction.

Learn about Me

Every project with me includes a level of Strategy, because clarity is the foundation for communication, design, branding, and growth.

Strategy helps you:

  • Define your goals and ideal audience

  • Structure your services and offers so they’re clear, scalable, and profitable

  • Craft a client journey that feels natural and effective

  • Align your physical and digital presence with your business vision

With me, you can choose:

  • Standalone Strategy Sessions → tailored consultations and roadmaps for clarity, focus, and growth.

  • Integrated Strategy → included at the start of every project, and scalable depending on your needs. (We’ll define the right level of Strategy together during your free consultation.)

Everything Good Begins with Strategy

Before pretty websites, branding, or SEO… you need clarity & direction. Why?
Beautiful things don’t work just because they look good. With my background in international business consulting, I help you build beautiful things, based on solid strategy.

Explore Strategy in Detail

Discover my Core Offers

I offer strategy-first, results-driven packages:
from complete brand and website transformations to focused audits and quick-start websites.

Each package is designed to meet you where you are in your journey and give you the clarity, confidence, and tools to take control of your online presence.

  • A laptop and a smartphone on a table display a website for two Italian midwives in Germany, surrounded by decorative vases and a candle holder with a twisted candle, with a curtain background.

    The Confident Online Presence

    “I need… well, everything!”
    A complete brand and website transformation for entrepreneurs who want to show up online with clarity, confidence, and a cohesive digital presence that truly reflects who they are.

    Explore this full package
  • Person using a laptop with only their hands visible, one hand on the keyboard and the other pointing at the screen.

    Website Audit

    “Why am I hearing crickets?”
    A strategic review of your existing site to uncover what’s not working (User Experience, design, messaging, offers, or SEO) and give you clear, actionable steps to fix it.

    See how the audit works
  • Giorgia Riola typing on laptop representing her web design services

    Fast Website Launch

    “I need a beautiful website… like, yesterday and affordable.”
    A clean, stylish Squarespace site built fast using a premium template. Perfect for launching quickly without sacrificing quality and budget!

    Here it is, fast!
  • Color swatches with Pantone labels and a glass of water on a white surface.

    Branding Boost

    “My visual identity just isn’t working for me.”
    From a mini refresh to a full brand identity, this package helps you align your look and feel with the direction your business is growing into.

    Choose your branding journey

From Dream to Reality: A Website & Brand Built for Success

When two midwives set out to launch their freelance practice, they had the knowledge and passion, but no online presence. They needed more than just a website: they needed a full brand identity, clear messaging, and a digital home that felt both professional and personal.

What We Created Together:

✔ Brand Discovery & Strategy
We clarified their values, tone of voice, and ideal audience to build a strong foundation.

✔ Visual Identity Design
A custom logo, color palette, and font system that felt warm, trustworthy, and aligned with their field.

✔ Website Strategy & Design
A clear, intuitive structure that guided users effortlessly through their services and values.

✔ Copywriting & Messaging
Collaborative content that speaks directly to their clients—approachable, clear, and human.

✔ Imagery Curation
We selected visuals that enhanced their brand and built trust at first glance.

✔ 1:1 Training
Post-launch, I trained them on how to update their Squarespace site and Canva assets independently.

The Process & Impact:

Building a brand and website from scratch can feel overwhelming: so many options, so little clarity on where to begin. With my Confident Online Presence package, I guided them through every step: from defining their brand identity to crafting strategic content and selecting visuals that connect with their patients.

By following a structured process and offering tailored recommendations, I made their journey smooth, efficient, and genuinely enjoyable.

“The Confident Online Presence” - Client Story

Full screenshots of responsive website pages from laptop and mobile for health practitioner website by giorgia riola from Basel Switzerland
Mockup of responsive web deign laptop and phone for home page of midwives website from Giorgia Riola in Basel Switzerland
Mockup of responsive web deign laptop and phone for services of midwife website from Giorgia Riola in Basel Switzerland
Mockup of responsive web deign laptop and phone for service details of midwives website from Giorgia Riola in Basel Switzerland
Mockup of responsive web design laptop and mobile for contact page of midwife website by Giorgia Riola from Basel Switzerland
Let's Chat! Book a FREE Call
See More in my Portfolio

Bringing Brands Online – Testimonials

  • Amazing website Ranking High - Rosaria - Germany

    "My lifelong dream has been to have an amazing website showcasing all my expertise and knowledge. I never dreamed it would be so easy to manage and so beautiful. It was a great success right from the start, ranking high after only 1 week from launch."

  • From Stuck to Launched in no time - Giulia - Germany

    "I had no idea where to even start with building a website. When I received mine, it felt like a complete surprise! It reflects me so well—simple, clear, and sweet in both design and content.
    Everyone who has seen it loved it and gave me only compliments. I would absolutely recommend this service: it saves you so much time and gives you a beautiful, professional result that satisfies both you and your clients."

  • A Vision Brought to Life with Clarity and Care - M.M. Dermatology

    Working with you was one of the best decisions I’ve made for my business. You brought my vision to life with such clarity, creativity, and care. From our first conversations to the final brand and website, everything felt thoughtful and aligned. The result truly feels like me: classy, simple, and purposeful. I’m so proud to share it. You made the whole process feel seamless, and I’ve already recommended you to others!

  • From nothing to flourishing online (and on Instagram) - Martina P. - Italy

    I had no brand, no website, and the idea of being online scared me. Giorgia guided me step by step — from finding my brand’s tone to designing a site and materials that truly represent me. Now I feel much more professional, and I’ve already been recommending her to colleagues and friends!

  • From Tech-Frustrated to Empowered Online – Susan, Kindermusik– Switzerland

    "I was stuck with a website I couldn’t update without help, and every change felt like a burden. Giorgia’s Fast Launch changed everything — she understood my business, delivered fast, and gave me a site that’s not only beautiful, but easy to manage.
    Now I can update content myself, which feels incredible! I’d absolutely recommend this to anyone who wants to save time, stress less, and finally feel in control of their online presence."

  • I Finally Found the Right Person — Marta, Castello di Cavagliano

    I had been looking for someone to create the website for the Castello for more than a year and a half, but nothing ever felt right.

    When I discovered Giorgia’s Instagram page, I immediately had a good feeling — and once we started working together, I knew I had finally found the right person.

    The experience was wonderful: everything was clear, precise, and incredibly easy to follow, even for someone like me who isn’t tech-savvy. I always felt listened to and supported — working with Giorgia feels like working with a friend."

  • A Website Beyond Expectations — Marta, Castello di Cavagliano

    The final result exceeded every expectation: the website perfectly represents what I wanted to express about the Castello.

    I’ve already received so many compliments, even from professionals — a photographer I shared it with messaged me immediately saying: ‘so cool’!

    What I appreciated the most was Giorgia’s care, her eye for colors, her guidance, and her ability to turn my ideas into something real.
    I absolutely recommend her: professional, sensitive, engaging, and truly excellent.

No coding. No developers. No confusion.

Whether you're starting from scratch or refreshing what you already have, I’m here to guide you step by step. From designing a website that reflects your brand to teaching you how to manage it confidently, I offer strategic packages that meet you where you are and take you where you want to go.

With my support, you’ll walk away with more than just a finished website or brand: You’ll have a powerful, professional online presence that you own, understand, and know how to use.

Let’s build something authentic, that you’re proud to share.

Ready to Take Control of Your Online Presence?

Blue paint splatter on a black background.
Explore the Offers
Let's Chat! Book a FREE Call

Are you DIY-ing Your website?

I’ve been there, it’s not easy, don’t worry I have the perfect guide for you!

I’ve created “The Website Blueprint Kit”
to help you cut through the noise and build your website with strategy, confidence and clarity, step by step, at your own pace.

Get the free guide + join my newsletter below.

Yes, I want the FREE Website Guide

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